industries we know deeply.
We only work where revenue patterns repeat. If it’s not a fit, we’ll tell you upfront.
We don’t specialise by company size, we specialise by revenue behaviour.
Different sectors don’t just sell different products, they fail in different ways.
Digital Agencies
What we typically see
Revenue is predictable while founders sell — and unpredictable when others do. New business either commoditises the offer or disappears.
Where we help
We create a structured approach to originating and progressing work that keeps expertise positioning intact.
Relevant experience
Helped high-skill firms grow new-logo revenue without becoming generic agencies.
Technology Services Firms
What we typically see
Opportunities move when a senior partner is involved and stall when they’re not. Different regions sell the same services in completely different ways.
Where we help
We define a consistent commercial approach that allows teams to originate and progress enterprise work without diluting senior-level positioning.
Relevant experience
Worked inside expertise-led organisations where trust and stakeholder alignment determine whether programmes get approved.
cyber & security vendors
What we typically see
Technical approval happens, but the deal still doesn’t close. It cycles between security review, risk ownership and commercial sign-off.
Where we help
We structure progression around how risk decisions are actually made so evaluation leads to purchase rather than extended validation.
Relevant experience
Experience with multi-stakeholder security buying groups and risk-led procurement environments.
b2b Saas
What we typically see
Different reps qualify the same opportunity differently, so forecasts shift weekly and late-stage deals slip.
Where we help
We standardise qualification and progression so enterprise opportunities advance consistently across teams.
Relevant experience
Built repeatable commercial motions for complex product organisations selling to multiple stakeholders.
Companies Entering the UK / Europe
What we typically see
Meetings happen in the new region but deals don’t progress past interest. The same message that worked at home lands differently.
Where we help
We adapt progression, expectations and commercial approach to local buying behaviour before permanent hires are made.
Relevant experience
Established repeatable regional revenue before companies invested in full local leadership.
If several of these are true, companies usually bring us in before hiring more sales leadership.
If your business relies on high-volume transactional sales or pure marketing-led demand generation, we’re unlikely to be the right partner.